What Is Townsizing? The Dreamy New Travel Trend Taking Over Small Towns in 2025
What is townsizing? Well, you know how sometimes you just want to breathe—like really breathe? Not the kind of deep breath you take between meetings or in the parking lot while on errands, but the kind where you’re on a porch, coffee in hand, and all you hear are birds and the occasional creak of a rocking chair? That’s the essence of townsizing.
And I’m here for it!
So let’s talk about it.
What is Townsizing?
Townsizing is the latest travel trend that has Gen Z (and a few older millennials who’ve learned their lesson) ditching busy, overpriced cities for quaint, quiet, small towns that feel like stepping into a storybook.
Why Is Everyone Talking About Townsizing?
I recently came across this article in the New York Post that really breaks it down, but the gist is this:
Gen Z is over the hustle. In fact, they’re 89% more likely to book a trip that feels like a “small-town rom-com” than one packed with nightlife and nonstop movement. I mean… same.
Approximately 67% of Gen Z travelers say they want vacations that give them those “small-town fantasy” vibes. Think cobblestone streets, vintage bookstores, mom-and-pop diners, and cozy B&Bs with fancy scones and lattes.
Townsizing = Self-Care Travel Goals
As someone who writes (and lives) about wellness, slow travel, and self-care, I couldn’t be more excited about this. Townsizing is a whole mood.
Here’s why it checks all the boxes:
- Peace and quiet: No blaring horns, no 20-minute waits for coffee. Just… peace.
- Slow mornings: Wake up, sip tea, go for a walk, talk to a local. No packed itineraries.
- Affordability: Your money stretches way farther in small towns. That’s more cash for massages, handmade candles, or a fancy dinner, complete with that extra dessert.
- Connection: With fewer crowds, it’s easier to connect—with yourself, your travel partner, or the people who call the town home.
Where’s Everyone Going?
The NY Post article listed several top “townsized” destinations based on recent Priceline search data, and I’m already anxious to plan a visit to a few of them. Here’s a sneak peek:
- Old Saybrook, CT – Classic New England charm.
- North Wildwood, NJ – Vintage beach town energy.
- Three Rivers, CA – The gateway to Sequoia National Park.
- Carmel Valley, CA – A quiet escape with a wine and wellness twist.
- Forks, WA – Yes, that Forks. Twilight aside, it’s a moody, magical retreat.
These are the kinds of places that invite you to exhale. To nap in the afternoon. To say yes to a second glass of wine or an impromptu pottery class.
Why I’m Writing About Townsizing
Because it feels like the kind of travel we’ve all been craving. It’s not about doing the most—it’s about doing what matters. And as I explore more townsized destinations, I’ll be sharing tips, slow itineraries, cozy stays, and wellness gems I discover along the way.
Want to Learn More About Slow Travel and Townsizing?
If the townsizing trend speaks to your soul the way it does to mine, you’ll love these related reads from the blog:
- How to Plan a Slow Travel Experience You’ll Love
Tips for choosing meaningful destinations, staying longer, and truly connecting. - Best Guide for Ultimate Slow Travel Tips for Empty Nesters
Perfect for those of us rediscovering ourselves and craving connection over chaos. - Surprising Reasons Travel as Self‑Care Works for Women in Midlife
This one digs into how travel can reset your body, mind, and spirit. - Best Retreats and Wellness Getaway Ideas for Women
Wellness getaways that lean into the same energy townsizing offers: stillness, space, and soul-soothing peace.
So, what’s your townsizing vibe?
Are you more coastal cottage or mountain cabin? More antique shops or river walks? Leave me a comment about your dream townsizing destination—I might just add it to my list.
And if you’re as into this trend as I am, stay tuned. I’ll be breaking down specific towns (like, ones you can actually afford to visit) in upcoming posts.
Here’s to slow travel, full hearts, and small-town magic.
